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Welcome to GfK

Our world is changing fast. New things become possible every second. And more complicated, too.

Our clients are businesses around the globe. To make the best possible decisions every day, they need to really know what is going on, now and in the future.

We don't have a crystal ball, either. But we love data and science and we understand how to connect the two. We care about attention to detail and accuracy. We are digital engineers who build world-class research, powered by high technology.

Because people who know best lead the way. This is why GfK means Growth from Knowledge.

GfK offices around the world

Latest insights

Here you can find the latest global news, studies and publications from GfK.

View all global insights from GfK

    • 02/13/20
    • Press
    • Global
    • English

    Peak trading season: 20 percent of annual sales achieved in only eight weeks

    These are GfK's findings for the global Technical Consumer Goods market. 
    • 02/11/20
    • Retail
    • Technology
    • Point of Sales Tracking
    • Global
    • English

    The sales tracking solution trusted by major industry players

    Our Point of Sales (POS) Tracking helps you measure your market share and brand performance and benchmark it against your competition. We have built the world’s largest retail panel, and track products and deliver insights based on actual sales. Watch our video and find out more…
    • 02/06/20
    • Retail
    • Technology
    • Point of Sales Tracking
    • Global
    • English

    Key take-aways from the year-end peak trading season

    Black Friday is now the biggest sales event in the retail year in many key markets. GfK’s retail expert Michael McLaughlin explains how the end-of-year peak trading season changed and what this means for your promotional tactics and planning. Watch our video.
    • 02/05/20
    • Retail
    • Technology
    • Point of Sales Tracking
    • Global
    • English

    Infographic: Black Friday and Christmas Sales

    One fifth of annual sales are made during the “peak retail weeks” between end November to mid-January. For more facts download our infographic.
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